Google allows Bitcoin and Crypto ETF ads from 29-1-2024: Check Out!!!

Is it true that Google now allows Bitcoin and Crypto ETF ads from 29-1-2024?

Bitcoin is a type of digital currency, and ETF stands for Exchange-Traded Fund, which is a type of investment fund traded on stock exchanges. Google, the world’s leading search engine, has recently updated its advertising policies to allow specific cryptocurrency products to be advertised on its platform, including Bitcoin and EFTs. This change marks a major shift in the company’s position on cryptocurrency-related advertisements, which were previously banned in 2018 due to concerns about scams and false advertising. The updated policy has paved the way for greater exposure to financial products, such as Bitcoin exchange-traded funds (ETFs). This article provides more information on the updated policy of Google to allow cryptocurrency ads and Bitcoin EFTs.


Google’s Policy Update on Bitcoin and Crypto ETF ads:

On January 29, 2024, Google announced that it would allow advertisers in the U.S. to promote cryptocurrency coin trusts on its platform. This update comes in the wake of the United States Securities and Exchange Commission’s (SEC) approval of 11 spot Bitcoin ETF applications on
January 10, 2024. The updated advertising requirements will include financial products that allow investors to trade shares in trusts that hold large amounts of digital currency. This change comes after a five-year ban on crypto-related advertisements.

Impact on the Crypto Market:

This policy change is expected to make Bitcoin and crypto-related products more visible and accessible to a broader audience. The policy update is expected to bring more awareness and visibility to Bitcoin ETFs, which saw a net $500 million outflow last week, the highest since their approval earlier this month. This is a big change from the company’s previous ban on cryptocurrency-related advertisements. BlackRock and VanEck have been the first to utilize Google’s policy update, and other companies are likely to follow suit to bring more visibility and awareness to their latest offerings. The inflows of Bitcoin ETFs could potentially increase due to the high transaction processing capacity of Google in searches.

Advertiser Compliance and Certification:

Advertisers will need to adhere to local laws and hold the appropriate certifications to promote restricted financial products such as cryptocurrency exchanges and hardware wallets. Google’s certification is mandatory for all ad formats, and advertisers must meet local licensing requirements.


Google’s decision to allow specific cryptocurrency products to be advertised on its platform is a major step forward for the crypto industry. The policy update has opened up new opportunities within the crypto industry. This policy update is expected to have a major impact on the crypto market, making Bitcoin and crypto-related products more visible and accessible to a broader audience. This move is expected to increase the visibility of these investment products and attract more potential investors due to Google’s extensive reach and user base

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